Course Catalog
Description:
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google Business Profile from start to finish.
In this session we’ll show you how to:
- Create or claim your Google Business Profile
- Manage your business info across Google Search and Maps
- Use your Business Profile to connect with potential customers
Description:
Learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website's visibility with Search Engine Optimization (SEO). The session also introduces products like Google Business Profile, Google Trends, Search Console, Google Ads, and more.
In this workshop we’ll discuss best practices for:
- Improving your website’s visibility in Google’s organic search results, on all devices
- Creating a free Google Business Profile
- Advertising your business on Google
Description:
Learn how to promote your products online using Google tools. We’ll show how local brick-and-mortar businesses can list products on a Google Business Profile. We’ll also cover Google Merchant Center, a no-cost tool that allows both e-commerce and brick-and-mortar businesses to create free Product Listings on Google.
In this session we’ll show you how to:
- Highlight products on your Google Business Profile
- Use Pointy to promote in-store inventory with your point of sale system
- Use Google Merchant Center to showcase in-store and online product inventory
Description:
When businesses build digital communications that allow people with disabilities to perceive, understand, navigate, and interact with products and services, it expands their market. Implementing accessibility best practices can help businesses grow, and improve the experience for all users.
In this session we’ll show you how to:
- What does accessibility mean, online?
- How to design for accessibility: web pages, email, and tips for physical spaces
- Tips for being more inclusive
Description:
Learn how to sell your products online. We'll walk through listing your products for free with Google Business Profile and Merchant Center. And we'll show you one way to sell on your website, using an E-Commerce store built with Shopify. Plus, learn about more helpful tools to stand out online, such as Local Opportunity Finder and Grow My Store.
In this workshop, we’ll:
- Discuss the Products tab in a Google Business Profile
- Introduce Google Merchant Center and the basics of creating a free account and a product feed
- Show you how to set up an E-Commerce website using Shopify
Description:
Learn how to use YouTube and the power of video to promote your business or brand.
In this workshop we’ll cover:
- How to create a YouTube channel
- Adding videos and organize your channel
- How to promote your business with video ads
Description:
As a new entrepreneur, you’ll need more than good products or services to grow your business. It’s also important to have strong customer-focused marketing strategies to reach your audience and turn them into loyal customers.
In this workshop, you will learn how to:
- Create a compelling brand
- Define your audience
- Convert customers
- Build loyalty and advocacy
Description:
Use Google Calendar and Gmail to share important dates, reminders and events with others. Sharing schedules help you become a better communicator. Effective communication defines expectations, improves teamwork, and builds trust.
In this session we’ll show you how to:
- Create new calendars, send, and accept event invites on Google Calendars
- How to create a professional email signature in Gmail
Description:
Understand the attributes and behaviors that make the best managers. Learn, practice, and build your skills as a coach for your team. Provide meaningful and developmental feedback to your team to maximize their performance and development.
In this workshop we’ll cover:
- The skills of great managers
- How to coach your team
- Tips for providing positive feedback
Description:
Get to know how to store and share files in Google Drive. Discover how Google Drive keeps files safe and secure. Practice using your Drive, and get helpful tips about how to keep it organized. This workshop is designed for learners who are new to digital tools.
In this workshop we’ll discuss and practice how to:
- Add files and folders to your Google Drive
- Move files and folders
- Search for files and folders
- Share files and folders with other people
Description:
Google Docs makes it easy to collaborate with others. Create your first Google Doc, share it with others, and learn to use editing and suggestion mode, and leave comments. This workshop is designed for learners who are new to digital tools.
In this workshop we’ll discuss and practice how to:
- Create a Google Doc
- Share a document with others
- Work on a document at the same time as others
- Leave feedback and make suggestions in a document
Description:
Stay connected, even from a distance. Use Google Meet to have online meetings with coworkers, friends, or family. You’ll get tips on how to look and sound your best over Google Meet, plus learn how to chat and share your screen. This workshop is designed for learners who are new to digital tools.
In this workshop we’ll discuss and practice how to:
- Start and join a digital meeting with Google Meet
- Look and sound your best in an online meeting
- Use the chat feature to send written messages to others during a meeting
- Present your screen to others in a meeting
Description:
Learn to identify and protect yourself and your personal information from online scammers. In this workshop you’ll learn about three real-life online scams and familiarize yourself with some of the techniques scammers commonly use to access sensitive information.
In this session we’ll show you how to:
- Understand what online scams are
- Identify scam warning signs
- Learn best practices for keeping info safe
- Open and take notes in Google Doc
Description:
Learn about social media and building an online presence, and how to use both to establish or build a career or business.
In this workshop we’ll discuss and practice how to:
- Understand the public nature of social media
- Explore different social media platforms
- Understand the impact of social media behavior on job search
- Learn social media best practices
Description:
Having a strong professional brand and a well-thought-out career story can open many opportunities for you, especially when it comes to pursuing your next job.
In this workshop you’ll learn:
- How to position your career story in a compelling way
- How to improve your online presence and build a solid network
- How to answer the common interview question “tell me about yourself” to make a strong first impression
Description:
Learn quick ways to promote your products online using Google tools as consumers shop during the holiday season. We’ll show how local brick-and-mortar businesses can list products on a Google Business Profile. We’ll also cover Google Merchant Center, a no-cost tool that allows both e-commerce and brick-and-mortar businesses to create free Product Listings on Google. This workshop is most beneficial to small business owners and entrepreneurs who want to drive holiday sales.
Description:
Brand. When you hear the word, what do you think of? Is it just a compelling logo or tagline? How does your brand impact your business bottom-line? In this Partner Digital Series workshop hosted by Google and Canva during National Small Business Week, we'll be exploring what makes a strong brand, why it's important for your business and how to create a style guide and brand kit to build better brand consistency and attract more customers.
Description:
Anyone with a website or business presence online can benefit from search engine optimization (SEO), the process of helping search engines find and display your site in search results. Hosted by one of Google’s internal SEO experts, this workshop will give you a behind-the-scenes view into how Google approaches SEO for its own sites. You will learn practical strategies that you or your web development team can implement to help drive traffic from Google Search to your site.